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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

B2B Marketing Optimization Secrets

In B2B marketing, the secret to getting the most out of your campaigns is to optimize continually — pre-click, post-click, and post-conversion. Download this white paper and learn how small changes can mean big differences to the success of marketing programs. Download here.

Forrester Research: Interactive Marketing Forecast 09 - 14

Acccording to Forrester’s March 2009 US Interactive Marketing Forecast Online Survey, interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. See below to download the full report and access the other insights that…

Bringing the Power of Marketing Automation To The Fortune 5,000,000

Many of the world’s largest corporations are now utilizing automation tools to analyze and track all of their online marketing activities. Contrary to popular belief, these tools are not limited to the Fortune 500 – download this complimentary white paper to learn how your company can take advantage of the same strategies that the top companies employ. Download Here.

Utilizing Content Marketing To Drive Demand

The biggest hurdle for companies expanding their demand generation programs is building the content and processes necessary to fuel the more powerful engine. Speakers: Andrew Gaffney, Editor of DemandGen ReportJoe Pulizzi, Co-author of "Get Content Get Customers" / Founder of Junta42. When: ON-DEMAND Webinar Slide Deck:

10 Steps to Automate B2B Marketing

The following white paper covers 10 of the most important steps companies will need to master in order effectively automate their marketing. Each step represents a progression in the phased approach and includes quick checklists for nurturing, scoring and other key automation functions. Download Now.

Improving B2B Sales and Marketing Alignment

An interactive session with successful teams What are the challenges and opportunities successful B2B marketing teams have faced in tackling sales and marketing alignment? And what are their secrets to their successes? This roundtable discussion will tackle these issues, focus on marketers' direct experiences and identify techniques for finding success. Roundtable panelists will include: Adam Needles, Director of Field Marketing…

Lucky 7: Steps to a Winning Lead-Management Program

To engage prospects, move them along the pipeline and drive sales, you need to build a holistic lead-management process. Silverpop, providers of the Engage B2B solution, offers a white paper that shows you how.Download your copy from Silverpop today! Download Now.

How to Leverage Social Media Relationships with Real-Time Collaboration Tools

This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools. Discover best practices for building relationships with social media and learn how to leverage the powerful synergy between social media and Webinars. Download Now.

Leveraging the Power of Traditional Media for Maximum PR Results

If the uncertain future of traditional media outlets has left you wondering where traditional media fits in your PR strategy or if it still provides any real value, you'll want to download a copy of the Vocus whitepaper "Leveraging the Power of Traditional Media for Maximum PR Results" to learn the importance of incorporating the benefits of traditional media into…
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