Showpad Acquires LearnCore

Showpad, a sales enablement platform, has acquired LearnCore, a sales training and video coaching software, for $50 million.

LearnCore is designed to provide salespeople with the training and coaching necessary to lead informed discussions with potential buyers. With the addition of LearnCore, Showpad aims to create a fully-integrated sales platform that can enhance sales engagement and sales readiness, as well as optimize content and content recommendations through data analytics and artificial intelligence.

Together, the companies will serve more than 360 companies around the world. LearnCore customers include Box, CDW and Informatica.

"We're excited to welcome LearnCore into the Showpad family,” said Pieterjan Bouten, CEO of ShowPad, in a statement to Demand Gen Report. “Ultimately, this move enables us to provide our customers with a holistic platform that encompasses sales content, engagement and readiness. It's a great time to be in the sales enablement space, and we're excited to drive the industry forward with this acquisition."